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Minchki is a London-based creative studio creating swoonworthy brands with character and cultural relevance.
We work with founders, businesses, and cultural organisations to create brands that people believe in. Through strategy, identity, storytelling, and digital, we help define who you are, what you stand for, and how you show up in the world.
From new ventures to established businesses entering their next chapter, we create brands designed to grow over time. We love working with good people with big ambitions.
Strategy
Brand Strategy
Positioning
Naming
Verbal Identity
Digital
Website Design
Digital Experiences
Content Strategy
Social
Identity
Visual Identity
Brand Guidelines
Art Direction
Creative Direction
Growth
Campaign Creative
Launch Strategy
Editorial Design
Fractional Creative Direction
Creative Partnerships
Signature programs
Jumpstart Branding
(New brand, from scratch)
You have the idea. You need the brand around it, built properly, from the ground up, so you can launch with confidence and stop second-guessing every decision.
Metamorphosis
(Personal brand & positioning)
For founders, executives, and thought leaders whose brand no longer reflects the level at which they are operating. We recalibrate your positioning, narrative, presence, and visual identity to bring everything back into sync.
World Building
(The flagship engagement)
A complete creative ecosystem built around your brand, from campaigns and content to websites, presentations, and digital experiences.For brands ready to move beyond identity and build a world people want to enter.
Kind words
We have spoken to so many different people over the last few months but there is no one like Nimisha when it comes to understanding the client’s needs. She goes above and beyond the brief given.
— JOANA, CIRCOLO
I knew from the beginning I could trust Nimisha, even when we had feedback along the way she was able to use her creativity and talent to come back with smart solutions.
—DAYLE
It’s so nice to see everything I’ve been dreaming of with my brand and vision come to life! Not just the visuals but the story behind it all, the why! I have a whole different appreciation for the branding and we are just getting started.
— LOLADE
Bio
Nimisha Gupta is a London-based Creative Director and founder of Minchki Studio, a boutique brand studio known for building culturally fluent, emotionally intelligent brand worlds.
For over a decade she has worked across branding, fashion, luxury, and technology, partnering with founders and organisations to create brands that feel distinctive, considered, and enduring.
Before founding Minchki, Nimisha spent seven years leading Creative Content at Ermenegildo Zegna, shaping campaigns, fashion shows, and digital experiences for the global luxury house. Earlier in her career she worked across New York's creative industry, collaborating with some of the world's leading fashion and lifestyle brands.
Today she leads Minchki's work across strategy, identity, storytelling, and digital while also writing and speaking through her education platform, Nimisha Inc. She believes branding makes belief visible.
PREVIOUS EXPERIENCE
Ermenegildo Zegna
London · 2014–2021
One Rockwell
New York · 2013–2014
Moon Communications Group
New York · 2012–2013
Starworks Group
New York · 2011–2012
The bench
Branding is a team sport. The Bench is Minchki's trusted network of designers, strategists, writers, developers, photographers, filmmakers, and creative specialists.
Every project is different, so we assemble the right team for the challenge. Rather than operating like a traditional agency, we build curated teams around every brief, bringing together people we know, trust, and love working with.
PREVIOUS EXPERIENCE
Ermenegildo Zegna
London · 2014–2021
One Rockwell
New York · 2013–2014
Moon Communications Group
New York · 2012–2013
Starworks Group
New York · 2011–2012
ORBIT
Tasty Magazine
(SEE DIFFERENTLY)
A curated publication by Nimisha Inc. exploring the ideas, people, places, and objects shaping modern creative life. Part cultural digest, part thoughtful essay, each edition helps curious minds discover what's worth paying attention to.
Nimisha Inc
(OUR WORLD)
The personal platform of creative director Nimisha Gupta—sharing insights on branding, creativity, business, and building a meaningful career. Through writing, speaking, and education, it exists to help ambitious creatives think more clearly and create more intentionally.
Press, PR, Partnerships
(LET'S CHAT)
For speaking engagements, interviews, editorial features, brand collaborations, and partnership opportunities, we'd love to hear from you. Whether you're looking to collaborate on a project or start a conversation, get in touch.
Branding is belief made visible.
©2026, Minchki studio
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