Arcade

Arcade Cars restores iconic vehicles for a new generation of drivers. Rooted in craftsmanship, nostalgia and innovation, the company brings classic cars back to the road through meticulous restoration and considered electric conversion.

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Our challenge was to build a brand that could hold two seemingly opposing ideas at once: the romance of the past and the possibility of the future. It needed to feel credible within the world of classic motoring, while introducing a more contemporary, culturally relevant point of view.

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We developed a bold visual identity inspired by the geometry, engineering and unmistakable silhouettes of automotive design. At its centre is the Arcade “A”, a distinctive marque built to feel as enduring as the vehicles themselves. The broader identity combines confident typography, a restrained palette and cinematic imagery to create a world that feels precise, characterful and quietly nostalgic.

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From strategy and visual identity to art direction and digital design, every element was created to make Arcade feel like more than a restoration company. It is an invitation into a world of beautifully made machines, memorable journeys and the enduring pleasure of getting behind the wheel.

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The result is a brand that respects automotive history without becoming trapped by it. Familiar, but never retrospective. Refined, but still full of adventure. A new expression of classic car culture, built for the road ahead.

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