New & Lingwood

RE:NEW was created for New & Lingwood at an important moment of change, as the brand explored what quality and craftsmanship could mean in a more circular and sustainable world.

Our approach brought together New & Lingwood’s heritage with a more expressive, contemporary visual language. We combined refined typography with hand-drawn elements that referenced the human touch, traditional craft and the process of making and repairing by hand.

We also created a distinctive RE:NEW mark inspired by wool and thread. Its looping form evokes fibres being woven, unravelled and remade, expressing the project’s central idea of giving existing materials and garments renewed purpose.

The identity extended across campaign imagery, garment labels, signage, print and digital applications. Layered compositions and tactile details helped communicate the themes of craft, slow production, cloth innovation, recycling, resale and repair, while positioning RE as an evolving platform for conversation, discovery and meaningful change.