Summer Away

When Summer Somewhere evolved into Summer Away, the brand set its sights on a larger ambition: becoming a globally recognised lifestyle brand. Following its expansion into New York, the team needed a creative partner to help reimagine the identity for a broader international audience while retaining the values that had earned them a loyal following.

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What drew us to the project was the brand's commitment to proving that premium vacation wear and sustainability can beautifully coexist. Rejecting the cycles of fast fashion, Summer Away champions thoughtful production, timeless design, and pieces created to be worn season after season.

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Our collaboration focused on creating a more flexible and scalable brand system capable of supporting the next chapter of growth. We refreshed the identity to better bridge the brand's origins with its global ambition, developing a framework that could evolve seamlessly across products, packaging, digital experiences, and future categories.

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From patterns and packaging to brand marks and supporting graphics, every element was designed to extend beyond apparel into a broader lifestyle ecosystem. Whether applied to eyewear, footwear, beach accessories, or future collections, the system provides consistency while allowing room for exploration and growth.

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The result is an identity that captures the effortless optimism and aspirational spirit of Summer Away, creating a brand world that feels elevated, enduring, and ready for a global stage.